This campaign promoted our brand new event, Woofstock VB. The logo design merges the imagery of a peace sign and a dog’s head. I went with a 60’s hippie design inspired by vintage concert posters of the era. The flyer and sticker designs incorporate colorful swirls to mimic tie-die and illustrations often seen in that time period and a collage cut-out feel to recreate how some posters of the time were created.