This is the logo and advertising for the rebranding of Breyers Ice Cream. The logo design incorporates the image of a cow, referencing the fresh milk used in their product, and an ice cream cone. The series of print, billboard, and interactive digital advertisements are directed to two different target audiences: adults that want better ingredients in their food, and parents who want to give their children all natural foods. The concept involves displaying the fruit acting as the cone or bowl for the ice cream, thereby showing the natural ingredients of the product that Breyers produces.